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Désirée S.
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About

I lead complex products from ambiguity to decisions people can act on.

Désirée S. by an alpine lake with the Matterhorn behind her.

The name

I'm Micro_.sd on Instagram since 2017.

I love the idea that big changes start small — probably because I'm a very tiny person who thinks big. The name stuck long before the portfolio existed, and it still describes how I work: pay attention to the small decisions, and the whole system starts to move.

"The Micro UX Project" is that same instinct, applied on purpose: small, deliberate design decisions, written down so other people can build on them.

A wide snow-covered mountain range — photographed by Désirée S.© Désirée S.
Many paths, many roads. For now, the best view. Postcard from Andermatt.© Désirée S.

How I think

My work sits between three disciplines: UX research, business analysis, and product design. I don't think of them as separate hats — they're the same job, seen from three angles.

I'm most useful early, when a product is still ambiguous. I decompose the problem, understand the business it lives in, and hold the system view while the team works on individual pieces. When decisions get hard, I prefer evidence and constraints to opinions.

I try to write and speak plainly. Buzzwords tend to hide the parts of the problem I actually care about.

Off screen

Outside the studio I spend time in the mountains, on the water, mostly in a climbing gym and occasionally in a boxing gym. Long runs are where I think through problems that won't sit still at a desk.

None of this is a metaphor for how I work. It's just where the rest of me lives.

Skills

Tools I use

Languages

Italian
Native
English
Fluent
German
Professional
French
Conversational
Polish
Learning