Work — 2023 to present
Case studies about reasoning, not screenshots.
Each project is written to answer four questions: why it mattered, what we decided, what changed, and what we learned. Visual polish is credited to the people who did it.
- 01
Driver Advisory System
An in-cab advisory system for rail operators. Two years of research, stakeholder alignment and information architecture translated into a calm interface for a high-stakes environment.
- Research
- Usability testing
- Workshops
- Stakeholder management
- Information architecture
- 02
Healthy Busy Life Quiz
A diagnostic quiz that routes each user through a large catalogue of programmes towards a personal, actionable next step — and doubles as the top of a considered funnel. Live for one year, 2500+ submissions, many of them qualified leads.
- Product thinking
- Funnel logic
- Copywriting
- Typeform · Zapier · Kajabi
- Built 100% without AI
- 03
Healthy Busy Life Platform
Reorganising a 20+ product platform across two very different streams — Selfcare and Business — into a website that is simple to navigate and a proper showcase for the whole catalogue. Done with a Brand Designer under my supervision.
- Information architecture
- Navigation redesign
- Content strategy
- Art direction
- Brand collaboration
- 04
Website UX Reviews
Two independent website reviews — one for a midwife, one for a physiotherapist — covering first impressions, accessibility, navigation, information architecture, and trust signals. Delivered as browsable, page-by-page documents.
- Heuristic review
- Accessibility (WCAG contrast)
- Information architecture
- UX writing
- Deliverable design